Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now
Queryable Databases Will Unlock the Cookieless Future
Cookies have historically been used for identity, allowing platform-to-platform communication via a cookie sync and bouncing data off of a browser. With cookie deprecation, brands and their platforms will now have to communicate with first-party data to deliver targeted advertising. Because this data is much more sensitive than the third-party data used with cookies, it […]
MadTech’s Take on CES Trends
CES is always a bit of a spectacle with the advertising industry descending on Las Vegas for a week to kick off the year. This year there was a sense of urgency underlying all of the meetings, parties, and content sessions. The ad industry is preparing for cookie deprecation in a major way and that […]
First-party Data Needs High Frequency Data Infrastructure
The ad industry is currently looking for the best path forward into the post-cookie era. Many companies are still looking for a quick fix to solve the issue of cookie deprecation. Whether it’s a new product or strategic shift, they want to find the missing link between this era and the next one, so that […]
MadTech Names Marketing Technology Experts Paul Schaut to Board of Advisors, Terri Walter as Executive Marketing Consultant
AWS’ Clean Rooms Announcement Will Force Large Cloud Providers to Acquire their Way to Competition
We’re Dropping Our Maiden Name
We’ve been busy over the past 6 months- working on various customer projects, participating in key industry events, and doing a lot of listening and learning. In the background, we’ve also been working through our company rebrand. Our rebrand is more than an updated logo and color palette change. For us, the rebrand represents our […]
Marketers seek adaptability amid a fragmented post-cookie landscape
Retailers Require New Resources for Success in the Privacy-Centric World
Without Cookies Ad Tech Will Have to Learn to Collaborate
