We’re Dropping Our Maiden Name

We’ve been busy over the past 6 months- working on various customer projects, participating in key industry events, and doing a lot of listening and learning. In the background, we’ve also been working through our company rebrand.

Our rebrand is more than an updated logo and color palette change. For us, the rebrand represents our catapult into 2023 as a product-focused consultancy that combines strategy with development for the ad tech ecosystem. Our vision for the future is crystalizing faster than we anticipated – we are not just a consultancy offering services, but also building products to solve industry-wide challenges (press release coming soon!) 

We are dropping the “Advisors” from “MadTech Advisors”, (you can just call us MadTech now 😊) and have updated our website to focus squarely on the value we bring to the market – solving hard challenges and accelerating revenue growth for our customers through a combination of strategy and product development. Our team of engineers and product managers are an extension of our partners’ internal development teams, there to help find efficient and workable solutions. 

Expect to hear more from us – in the trades, in your inbox, and from our customers. 

We are excited for our fresh new look, feel and positioning, but even more excited for the opportunity to help publishers, brands, agencies and platforms solve tough challenges and build better products.