Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now
The Tools Are Ready for Cookie Deprecation, But the Data is Not
By: Laura McElhinney, Chief Data Officer, MadTech As brands and agencies prepare for a future without cookies, the most commonly asked question is which tools will work, and which will not. Without cookies as a consistent identifier, brands are eager to know how they can leverage their tech stacks in combination with their own first-party […]
First-party Data Needs High Frequency Data Infrastructure
The ad industry is currently looking for the best path forward into the post-cookie era. Many companies are still looking for a quick fix to solve the issue of cookie deprecation. Whether it’s a new product or strategic shift, they want to find the missing link between this era and the next one, so that […]
We’re Dropping Our Maiden Name
We’ve been busy over the past 6 months- working on various customer projects, participating in key industry events, and doing a lot of listening and learning. In the background, we’ve also been working through our company rebrand. Our rebrand is more than an updated logo and color palette change. For us, the rebrand represents our […]
Retailers Require New Resources for Success in the Privacy-Centric World
Without Cookies Ad Tech Will Have to Learn to Collaborate
What Amazon’s Clean Room Services Move Means for Advertisers and Competitors
Designing Your Future: New MadTech President Says Publishers Must Adapt To Pressing Changes
Consumer Identity lockr Empowers SSO for Publishers
Goodbye Cookies, Hello “Identity Walled Garden”
