1. Services Overview
MadTech helps publishers, platforms, agencies, and brands overcome first‑party data challenges by building future‑proof data pipelines, governance, and analytics. As an extension of your team, we deliver strategy and execution—from ingestion to activation—on AWS.
Core Capabilities
- High‑throughput data ingestion (batches, streaming, SaaS APIs)
- Automated ETL & transformation via Glue, DataBrew, Step Functions
- Secure data lakes & warehouses (S3, Lake Formation, Redshift)
- Analytics readiness, profiling, business‑ready datasets
- RAG MCP data ready for AI and Machine Learning
AWS Value Proposition
- Scalable & Secure: Built on AWS compliance-certified services
- Cost-Optimized: Serverless, pay-as-you-go architectures
- Time-to-Value: Leverage Bootstrap frameworks, Well‑Architected reviews
2. Reference Architecture
3. Use Cases & Business Impact
4. Target Customers
Ideal Profile
- Mid-to-large marketers, digital advertisers, publishers, agencies and adtech/martech
- Teams needing to have their data in a ready state to make it composable with adtech and martech platforms, or AI ready.
Challenges We Solve
- Unification of many different data sources
- High‑frequency clean‑room / PDN requirements
- Governance & regulatory constraints (GDPR, CCPA)
- Resource gaps in AWS data engineering expertise
5. Engagement & Delivery Flow
- Discovery & Assessment
- Business goals, existing data systems, AWS Well‑Architected baseline
- Design & Prototype
- AWS-based PoC with security-by-design, quota review
- Build & Operationalize
- Deploy scalable ingestion pipelines, data lakes, dashboards
- Governance & Documentation
- IAM, encryption, audit logs, cost management, Privacy Compliance
- Handoff & Enablement
- Training, runbooks, ongoing governance review
* Optional: Co‑managed support via cross‑account IAM roles
6. Why MadTech?
As a product-and data-led consultancy, our team of data scientists, technologists, and strategists specialize in solving complex business challenges with strategy and hands-on development.
- Deep AdTech/MarTech product and data expertise
- AWS partnership & Data Readiness alignment
- Experts in first-party data, ID graphs, clean room strategies and other AdTech/MarTech use cases
- Enterprise-grade approach: Well-Architected reviews, risk mitigation, customer satisfaction monitoring
- International team including AWS Professional Solutions Architects, and AWS Certifications in Data Engineering, Machine Learning, Cloud Practitioner, among others
Ready to get started on your Data Readiness roadmap? Simply reach out through the form below:
