Queryable Databases Will Unlock the Cookieless Future
Cookies have historically been used for identity, allowing platform-to-platform communication via a cookie sync and bouncing data off of a browser. With cookie deprecation, brands and their platforms will now have to communicate with first-party data to deliver targeted advertising. Because this data is much more sensitive than the third-party data used with cookies, it […]
MadTech’s Take on CES Trends
CES is always a bit of a spectacle with the advertising industry descending on Las Vegas for a week to kick off the year. This year there was a sense of urgency underlying all of the meetings, parties, and content sessions. The ad industry is preparing for cookie deprecation in a major way and that […]