AI Depends on a Consumable Data Layer
MadTech Launches MadConnect as Snowflake Native App to Address Industries’ Platform-to-Platform API Integration and Support Challenges
MadConnect Delivers Privacy-Focused, Bi-Directional Connector Hub for Data Interoperability September 23, 2024 08:00 AM Eastern Daylight Time NEW YORK–(BUSINESS WIRE)–MadTech, a leading product-led consultancy focused on advertising and marketing technology today announced the launch of MadConnect as a Snowflake Native App on Snowflake Marketplace. MadConnect allows publishers, platforms, agencies, and brands to establish bi-directional data connections […]
Queryable Databases Will Unlock the Cookieless Future
Cookies have historically been used for identity, allowing platform-to-platform communication via a cookie sync and bouncing data off of a browser. With cookie deprecation, brands and their platforms will now have to communicate with first-party data to deliver targeted advertising. Because this data is much more sensitive than the third-party data used with cookies, it […]
MadTech’s Take on CES Trends
CES is always a bit of a spectacle with the advertising industry descending on Las Vegas for a week to kick off the year. This year there was a sense of urgency underlying all of the meetings, parties, and content sessions. The ad industry is preparing for cookie deprecation in a major way and that […]