Director of Marketing

About MadTech: 

MadTech is a data-focused consultancy specializing in AdTech and MarTech. We combine strategy, product expertise, and hands-on development to help our clients—brands, agencies, publishers, and platforms—maximize the value of their technology and data investments.

At the center of our offering is MadConnect, a connector platform that solves the operational burden of platform-to-platform connectivity. MadConnect simplifies integrations across the AdTech and MarTech stack, enabling seamless data flows between CDPs, clean rooms, DSPs, SSPs, cloud platforms, and data providers and unlocking key use cases for audience activation, measurement, and reporting. 

Director of Marketing

Location: North East, 100% remote, some travel required

Reports To: President

MadTech seeks a detail-oriented and results-driven Director of Marketing to lead and execute marketing initiatives that amplify brand awareness and drive growth for both MadConnect and MadTech. This role is instrumental in shaping our narrative, scaling our marketing efforts, and positioning us as a leader in the AdTech and MarTech industries.

Key Responsibilities:

• Strategic Alignment: Work directly with the President to ensure marketing initiatives align strategically with company goals and vision.
• Brand Amplification: Develop and execute strategies to enhance awareness and positioning for MadConnect and MadTech.
• Email Marketing: Own and manage campaigns to engage prospects and clients, driving retention and lead generation.
• Social Media: Oversee all social channels, creating compelling content that aligns with our brand voice and engages our audience.
• Sales Enablement: Develop impactful sales collateral, including one-sheets, decks, and case studies, to support the sales team.
• Event Strategy: Collaborate with the sales team on planning and executing industry events, including Advertising Week activations and Blowout Bars, ensuring flawless execution and ROI.
• Sponsorship Partnerships: Build and nurture relationships with sponsors and partners to expand our network and event capabilities.
• Public Relations: Collaborate closely with the PR team to help with the execution of key marketing tactics 
• Marketing Analytics: Track, analyze, and report on the effectiveness of marketing initiatives, using insights to optimize performance.
• Budget Management: Work with finance to manage the marketing budget

Qualifications:

• 3 – 5  years of experience in marketing, preferably in B2B SaaS, AdTech, or MarTech industries.
• Organized, detail-oriented, and focused on executing and delivering initiatives on time and on budget
• Proven experience managing integrated marketing campaigns, social media channels, and events.
• Experience with HubSpot Marketing toolset 
• Exceptional storytelling and communication skills with an ability to simplify complex ideas.
• Strong project management skills with the ability to handle multiple priorities.
• Data-driven mindset with experience using analytics tools (e.g., Google Analytics, HubSpot).

What We Offer:

• Opportunity to work at the intersection of AdTech and MarTech in a fast-paced, innovative environment with an incredibly talented, smart, collaborative and fun team
• Influence in shaping the future of MadTech and MadConnect as industry leaders.
• Competitive compensation, Healthcare, Stock Options, and benefits package with 100% remote working environment. Some travel may be required.